We now live in a networked world and relationships are important to do business and do business well. In order for projects to be successful we must understand:
- Stakeholder relationships
- How people are connected
- How they communicate
- Why they are connected
BAs often need to identify stakeholders and entities, but often it is the social connectedness and centrality of these stakeholders that is crucial as the relationship between stakeholders often reveals much about the organisations culture, politics and climate. Knowing these social networks can help you to identify who to involve and when to involve them during project activities.
I recently presented to the Australian Business Analysis Association and discussed social networking analysis and how this analysis can be used to help understand the degree, closeness and betweeness of users and stakeholders in order to elicit requirements and enhance project communication.
View SlideShare presentation or Upload your own. (tags: social media)
By knowing social network position and reltionships I can leverage champions and understand who may be the blockers or gatekeepers. This analysis can also reveal who is the “go to” person for a particular piece of the puzzle and who has great influence within the group and who is the one that others go to for advice and expertise. It also allows me to know who is the person who has the access to others and can help me to quickly disseminate information about the project.



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