Archive for the 'business analysis' Category

I’m A BA, don’t put me “in a box”

 

As a BA community we need to come together and start promoting our frameworks, our methodologies, our approaches in order to shape the future of the profession rather than worrying about defining our role. We should define the scope of what is business analysis as a discipline. Once we achieve this end, this will empower us to look at what the discipline offers in the way of frameworks and tools to interested practitioners, as the specialists in this field.

Organizations representing Business Analysts are looking to certification or accreditation as a way of defining the role and bringing in some level of standardization in order to decrease ambiguity in the marketplace. There has also been a lot of debate about the role vs the discipline of business analysis. Garrett cautions that if we go down the track of defining the role we inevitably threaten someone’s sense of identity. If the Business Analyst’s role differs from the organization’s job description, then does it follow that they are not Business Analysts?

Alternatively, we could argue that whatever the discipline of business analysis is, it follows that those who are specialists in this field are Business Analysts. Although this has the potential for the BA to be “boxed in” may result in Business Analysts having little influence or control over important aspects of projects, where Business Analyst competencies and capabilities are of great value and adding strategic value to organization goals and objectives for process improvement.

As a Business Analyst I’m more often involved at a strategic level. Rather than my involvement with projects ending with the delivery of requirements, I’m utilized throughout the project: I bridge the gap between the business and the technology team; review processes and operations; as well as investigating and advising on the project’s impact and dependencies on other systems and programs initiatives across the enterprise.

All this activity means my role is not easily defined. This is not because I’m trying to be all things to all people (the Project Manager, the Business Analyst and the Systems Architect) or take over another project team member’s role, its more a reflection of the discipline of analysis being increasingly seen as a core capability and that the frameworks and tools used for analysis can be drawn upon for expertise throughout the life of the project and through all the programs across the enterprise.

In short, as a Business Analyst I do lots of things. Don’t put me in a box or label me and don’t predefine what I do … it limits the possibilities for my involvement to add value within projects, between projects, across programs and across the enterprise.

Ultimately, the definition, role, responsibility, and the future of Business Analysis will be determined not by us but by organizations that will base their decisions on their resourcing needs. It is therefore up to us as a Business Analysis Community to continue to promote what we do and how we do it and share our knowledge, understanding and expertise within the community. By doing this as a community we can go out to organizations and showcase the capabilities and competencies of business analysis. This will show the value of the discipline regardless of the role within the organization. Instead of prescribing what a Business Analyst is or isn’t, let’s talk about our frameworks, our theories and what tools are out there to get the job done.

The medium or the message and the changing role of the User

I recently read an article in BRW by Neil Shoebridge about how the Internet, mobile phones and MP3 players have changed the business of selling and the creation of marketing messages and that the Internet and other new media had made the medium more important than the message. This means that messages need to be tailored to different media rather than the same message being spread across all media. I think this is an important point given the context of social computing and its impact on delivery of messages.

We have seen in the US presidential candidate race and indeed during our own Federal election here in OZ, that Politicians who want to have street cred are getting themselves on MySpace, Facebook and You Tube to try and tap into wider audience of potential voters. It’s very much about having a conversation and really connecting with your target audience. This makes it a really interesting time to be a Business Analyst or Information architect.

I am finding in my own work and that of my colleagues, that we are getting more and more requests from corporate organisations, media organisations and agencies, wanting help to scope out requirements for making their online presence more interactive and taping into social computing tools. My friend Matt and I have recently been discussing the role of the User in a social computing context and how this role has changed. As Business analysts, we need to be aware that stakeholders now play many roles and ensure that we incorporate these changing needs in our requirements specifications for web sites.
Users are no longer just the audience in a social computing context. They can also be the customer, the consumer, a participant, and part of a community. Users want to comment on your website, review and rate articles and through this contribution, can help the organisation understand what Users see as valuable information on their website. The communication channels to the User needs to recognise these multiple roles and move to greater interaction with the User. We need to ensure that the medium being used is able to fulfill the requirements of the User (in their numerous roles) and marketers need to ensure that the message is tailored and specifically relevant to the audience they are trying to involve and excite.

Iterative prototyping and User centred Design

My friend Matt is presenting at the next Business Analysis user group meeting for the ABAA. He is talking about Iterative Prototyping and user centred Design. I have seen Matt present and blog on this topic so it promises to be a great presentation. Hope you can join us. I will ask Matt to post the slides on his blog after the event so stay tuned.

Australian Business Analysis Association
User Group Meeting & End of Year Drinks

ABAA members and business analysis colleagues are cordially invited to attend the ABAA User Group Meeting to be held onTuesday the 4th of December 2007 from 5:30pm to 7:30pm.

Please join us for an exciting presentation
“Iterative Prototyping & User Centred Design”
by Matthew Hodgson
(Regional Lead for Web & IM at SMS Consulting)

Followed by
Christmas drinks and nibbles in celebration of another successful year for the ABAA.
Venue: SMS Management and Technology
Ground Floor 8 Brindabella Circuit, Canberra Airport
RSVP: by the 30th Nov 2007 actcomms@abaa.org.au

The Australian Business Analysis Association (ABAA) is a professional organisation which seeks to define, promote and support Business Analysis as a profession nation wide. Further information can be found at: http://www.abaa.org.au

Struggling to define Business Analysis and the BA role

There is still a lot of debate in BA circles around what our role is and what is offered by the various organisation representing and supporting BAs. Is the role all about requirements analysis? Are we just interested in IT and systems analysis or are our practitioners focused on the broader business and processes?

I came across an interesting article forwarded to me by some information architecture friends, Matt and Andrew. The article on the discipline and role of IAs was written by Jesse James Garrett in 2002 and the issue of defining the roles of IAs that they were struggling with back then, are very familiar issues that we are now facing as BAs.

Garrett argued that there is a discipline known as information architecture as well as a role known as information architect and that they evolved hand in hand but the time had come for change. Thus, just as there is the discipline of Business Analysis, there is the role of a Business Analyst. If we define the discipline based on the role then we may potentially be too broad as the role of as business Analyst varies from organisation to organisation an em-compasses BAs working as commercial, process, financial, technical and systems analysts. If we define the role based on the discipline, then whatever the field of business analysis is, those who are specialists in this field are business analysts. This definition however could, in practice, become too narrow.

As suggested by Garrett we seem to be at an impasse Any definition broad enough to encompass the role is too broad to foster useful discussion of the discipline; any definition narrow enough for the discipline is too narrow for the role” and “Basing either definition on the other means one is going to be insufficient. Trying to do both at once isn’t working, producing a classic chicken-and-egg problem”.

We really need to define the scope of what is business analysis and then can look at what that discipline offers in the way of frameworks and tools to its members, as the specialists in this field. If we decouple the definition of the discipline from the definition of the role entirely then we have the opportunity to concentrate on more precisely defining the discipline of business analysis.

What is Business Analysis?

I find myself being asked this question a lot - What is a Business Analyst and what do they do? As a consultant when I start a new client engagement, there is always be a problem to solve and there will always be some level of analysis that needs to be done. I believe Business Aanlsyis is a core capability for a consultant so I ask myself why it so difficult to define?

Are we as BAs, focused only on systems or is it more about the business than the system?

Within the organisation I work for, we have recently set up a core capability team to look at Business Analsyis and develop some tools and templates for our collegaues. We found ourselves having to go back to basics and first define what we were talking about.

So here goes….. Business Analysis is a structured approach that focuses on understanding the customer’s needs and identifying how best to meet those needs through developing effective relationships with the business and technology groups. Business Analysts therefore are responsible for identifying the needs of clients and stakeholders to determine solutions to business problems. Responsibilities may include requirements development for systems but may also address process improvement or organisational change.

So yes, business systems analysis is about getting the system right the first time, but to understand what solution is required, you need to know what is the essence of the problem and issues that the business is hoping to solve through this a change in processes or through building a new system.

As a BA you need to ask questions including; What is the business? Its objectives and goals? How do the processes work? What are the requirement specifications for this particluar Business? What are the stakeholders needs? Who will be the users of this system? It is only after you have asked these and many other such questions, that you can start to articulate what is required to ensure we getting the right system for the business.

So I see a Business Analyst as a key facilitator within an organisation, acting as a bridge between the client, stakeholders and the solution development team. The role of a BA is becoming critical to projects as they are the “transltors” that help structure and define the requirements for the business, in a way that is understaood by the developers.

As a BA, I find my cleint area is glad to have someone to deal with that “techo” stuff and therefore the challenge is to ensure a level of common understanding and “getting the business system right” first time.